Updated Mar 12, 2020

Roku Ultra VS Apple TV 4K: Is Apple TV $100 Better?

Cam Secore

Apple TV 4K

10

Apple TV 4K has a cleaner and ad-free interace that curates your content. The remote could use some work.

Roku Ultra

8

Roku Ultra is more affordable and has a great remote, but it has an old school app based interface.

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I’ve been obsessed with gadgets since I was eight years old. I buy each device reviewed with MY money and don’t have insider access. I’m just like you, the everyman.

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Apple TV 4K

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Roku Ultra

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Content

Content refers to the channels and apps you can access along with the formats you have access to. Overall, they are tied in this category, but you might disagree based on your preferences.

Starting with Apple TV 4K, this streaming device supports both HDR10 and Dolby Vision, giving you access to the two main HDR formats. Apple TV has an app marketplace much like other iOS devices giving you access to Prime Video, Hulu, Netflix, Vudu, Showtime, HBO, Disney+, Sling TV, YouTube TV and much more. You are missing out on Spotify, but you can AirPlay Spotify to Apple TV from your phone.

YouTube has a massive library of 4K content, but since it’s in the VP9 format it will only place in 1080p.

Moving to Roku Ultra, you only get HDR10. While you don’t get Dolby Vision, you can access Dolby Atmos audio. One of Roku’s best features is its unbiased search results. Roku displays all the versions of the content you searched for in order of price from all your installed channels. While Apple TV displays which app it thinks you’re most likely to use. Sometimes Roku’s search can be overwhelming, but it’s nice to have your streaming options shown upfront.

Roku has all the same apps like Prime Video, Vudu, Hulu, Netflix, Showtime, Sling TV, YouTube TV and much more. You also get Google Play Video, Spotify, and Pandora. Roku gives you access to more apps overall and The Roku Channel has many free, ad-based shows and movies. Another benefit is that you can connect a USB or microSD card to watch your downloaded movies and shows.

Interface Basics

Apple TV easily wins the interface battle because it’s smooth and beautiful while Roku outdated, has an ad, and can be slower. I’m writing based on the assumption that you’re already paying for streaming services and apply to both Android and iPhone users.

Apple TV 4K is the fastest streaming device with its 64-bit A10X Fusion chip. Each app has a consistent interface and layout and there are no ads anywhere. Not only that, but Apple TV shows a unified list of all your shows and movies regardless of which app it’s on. When new shows are released that you’re watching, they automatically appear in your list. One annoying thing is that auto-playing trailers were introduced with tvOS 13, but you can disable them as of tvOS 13.3.

Apple TV saves your username and password for all your subscribed channels and apps, so you should only enter this info once. You can also make a profile for everyone in the household with ease. You get great screensavers like detailed drone shots of buildings, cities, and oceans. It’s small, but it’s the icing on the cake.

Roku has lots of power too, but it’s noticeably slower than Apple TV. Roku has a big ad on the home screen and tracks your usage without a way to opt-out. However, unlike Fire TV, the ads don’t get in the way. Each version of Roku gets better, but the quality is still significantly below Apple TV.

Unlike Apple TV with the universal interface experience, each Roku app has a different layout and controls. The interface feels outdated and the content curation leaves much to be desired. The Automatic Account Link remembers your username and password, but it only works with a handful of apps like Hulu, Sling, and Philo. There aren’t enough supported apps.

The Roku Feed is good for following new shows and movies, but there are problems. It’s hard to unfollow shows, and the feed appears only when new episodes are released. You can’t choose a default app for shows, which can be annoying. The feed is also restricted to Hulu, Prime Video, Showtime, Apple TV, and HBO.

Ecosystem Interface

This section goes deeper into the ecosystem. Like the above section, Apple TV is better and faster while Roku is sluggish.

If you’ve used an iPhone or iPad, then Apple TV feels the same. Plus, Apple TV automatically installs content apps from your other devices. The setup is perfect with an iPhone. Place your phone near Apple TV and it collects your Apple ID and WiFi password, making it so you don’t have to enter any of your information.

Entering text from a remote is hard, but you can use your iPhone to enter text with a keypad instead. It also uses any passwords found in your iCloud Keychain, which is convenient. You can even use the iPhone as a remote and command center. 

While Apple is great with simplifying technology, the “Apple TV” name brand is confusing.

  1. Apple TV is the name of the streaming device.
  2. The Apple TV app is found on the Apple TV device and other devices where your “Up Next” list is.
  3. Apple TV+ is a paid streaming service for Apple’s original content.
  4. Apple TV Channels is a platform that lets you subscribe to premium services (i.e., HBO, Showtime, etc.) rather than paying for the services directly or through your cable provider. Apple TV Channels offers 22 streaming services, and all the content stays in the Apple TV layout for consistency, you can play the same content on your iPad and iPhone, and the content is hosted on Apple servers for optimized speed and resolution.

Roku, by comparison, doesn’t offer nearly as much. The Roku Channel lets you subscribe HBO, Showtime, Cinemax, and Starz and keep the content inside of one channel. There’s also a limited “Up Next” list that isn’t nearly as robust as Apple TV. Roku doesn’t give you the premium features and each app has different layouts and features. Apple TV is just better and more consistent.

Smarts

Neither streaming device has ideal smarts, but Apple TV is slightly better overall.

Siri on iPhone is sometimes problematic, but it’s great on Apple TV. You can ask Siri to find movies, genres, check review scores, open apps, and any HomeKit command. As a fresh extra, Siri will show you words as you’re saying them, which is helpful.

Apple TV can work as your HomeKit hub for your smart home devices to control your thermostat, lights, locks, and other devices while you’re not home. You can also use HomePod to use voice commands for turning on the TV, pausing media, or skipping forwards or backwards. AirPlay allows you to mirror your iPhone. Lastly, you can connect Bluetooth headphones to Apple TV with ease.

Roku has good voice commands with the remote for finding content, but it can’t handle complex commands like Siri. You can set up Roku to work with your Google and Alexa speakers, but the commands then get wordy, like, “Alexa, open Hulu on Roku.” Plus, it takes too long for the command to get relayed to the Roku for the action to get performed. It’s not ideal.

Roku has a Guest Mode, which is a temporary account for visitors. This is great for AirBnB hosts or guest rooms. You can plug headphones into the remote and listen from the headphones, which is great when others are trying to sleep. There’s no sleep timer, so Roku will show the wallpaper until you turn it off. Roku Stick Plus is a more affordable option with the same interface, but it doesn’t come with the ports for Ethernet, USB, or MicroSD.

Remote

What is a TV without a remote? This is one area where Roku is significantly better than Apple TV.

Apple TV gives you the Siri Remote, which has a touchpad rather than real buttons like Roku. It’s made from aluminum and glass and feels well built, but there are many usability issues. The touchpad isn’t as responsive as your phone and it doesn’t fit in the hand well because it’s thin and flat. There is an Elago remote case that makes the remote fit your hand better.

You’ll need to charge it about once a month with a Lightning cable. There’s no TV power button, but turning off Apple TV should turn off the TV. You can use your iPhone as the remote and that makes it easier to enter passwords and other text. You also get playback controls on the iPhone lock screen. You’re given the option to disable the touchpad for directional buttons (in Accessibility settings), and you can go fast-forward or rewind in 10-second increments.

Roku’s remote is molded for your hand and the physical buttons are large, colored, and feel great. Unlike the Siri remote, which gets familiar after weeks, you’ll know where all the buttons are within an hour with the Roku remote.

There are preset streaming buttons (mine had Hulu, Netflix, ESPN, and Sling, but I’ve seen different ones) and there are two open buttons that you can set yourself. You can control the TV’s volume and power with the remote. The phone app makes it easy to open streaming channels and can function as a remote too.

Final Thoughts

Roku Ultra has some strong points and a much more convenient remote, but Apple TV is the winner overall. I love how the interface looks and the consistency is amazing. It also has both main HDR formats and better features and voice controls.